Should search engine optimization services be free? Should they be expensive? Flat rate? Commission only? What should the SEO charge?
It is difficult to answer this question because not everyone needs the same SEO services. Some people need a little tweak on their website and that is all. Other people need a complete overhaul. Some businesses would do fine to trade out their template with another one. Others would benefit greatly from a long-term link building plan.
Every situation is different, every business is different, and every optimization plan is different. Because of the differences in businesses and the needs of SEO clients, no reputable firm can guarantee results in a certain period of time and if someone tries to sell you a one-size-fits-all SEO plan then you should run for the hills as fast as you can.
Some SEOs are great at on-page optimization. Others are better at link building. You should first identify your need and that might mean getting a consultation or an assessment of you website. But there’s no way someone can tell you what it will cost you to SEO your website until they’ve had a chance to evaluate you need and tell you what activities and services are necessary to help you reach your goals.
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