Free Seminars Teach Marketers How to Improve Web Site ROI With Dynamically Driven

Free Seminars Teach Marketers How to Improve Web Site ROI With Dynamically
Driven, User-Centric, Persuasive Content

WOBURN, Mass., Sept. 15, 2009 (GLOBE NEWSWIRE) -- Bridgeline Software, Inc.
(Nasdaq:BLSW),a developer of SaaS-based web application management software and
award-winning interactive business technology solutions, is offering a series of
free breakfast seminars that show marketers how they can ascertain visitor
intent, drive behavior, and improve traffic and conversion rates by integrating
analytics software with their website's content management system (CMS).

"Understanding your website users and how to drive their behavior is a
fundamental step to the success of your online marketing initiatives," says
Becki Dilworth, Director of Interface Design at Bridgeline and one of the
seminar presenters. These complimentary 1-hour presentations will take place in
Boston on 9/22/09; Atlanta on 9/23/09; Cleveland on 10/6/09; Washington DC on
10/7/09; and Chicago on 10/8/09.

During the free breakfast seminar "Steer Intent. Drive Behavior. Improve
Traffic." attendees will learn how directly integrating analytics with a CMS can
dynamically drive persuasive content to users based on visitor behavior. An
integrated analytics package results in a common data set with the CMS and other
web applications. Data communication between the website and analytics software
takes place in real time, giving web marketers the capability to react to user
behavior and dynamically serve content that their visitors would expect to see,
are looking for, and will most likely convert.

Topics to be covered during the morning seminar session include:

 -- How to leverage
web analytics
to drive more relevant content
    to visitors based on their needs and interests.
 -- How to optimize web content to generate more targeted site
    traffic and higher online conversion rates.
 -- How to understand user intent and build user profiles
    automatically in real time based on user behavior.
 -- How to develop strategies to maximize your web site revenues
    and ROI.
 -- What techniques to use to increase the effectiveness of
    search engine optimization initiatives.
"With truly integrated analytics, the analytics package can automatically assign
user profiles to website visitors based on their activity," explains Brett
Zucker, Chief Technology Officer at Bridgeline Software and also a presenter at
the seminar. "A user on a financial services website who interacts with
particular content on retirement plans can be automatically assigned to a user
profile of 'planning for retirement'. When that user clicks into a financial
calculator section, for example, he could be served links that more prominently
feature financial calculators that pertain to retirement scenarios so that the
content is more relevant and engaging."

Attendance at the breakfast seminar "Steer Intent, Drive Behavior, Improve
Traffic" is free, but seating is limited, so reserving a seat in advance is
required. To register for any session, call Bridgeline Software at 800-603-9936
or register online at:  http://www.bridgelinesw.com/resource_center/seminars.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities - enabling business users to swiftly enhance and optimize the value
of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold
Certified development teams, Bridgeline Software helps customers to
cost-effectively maximize the value of their rapidly changing web applications.
Bridgeline Software's teams of developers specialize in web application
development, usability engineering, SharePoint development, rich media
development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore,
India. Bridgeline Software currently has over 600 customers ranging from middle
market organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia
Lottery. To learn more about Bridgeline Software, please visit
www.bridgelinesw.com.

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