5 Quick Ways To Increase Website Conversion Rates

Here are 5 quick ways you can tweak that bond of trust:

• Return Policy. Make your return policy prominent and clear. Place links on your website where your visitors can see them. It has been proven that the longer your return policy text is, the more sales that you make. Interestingly enough, the longer your return policy, the lower your number of returns – generally speaking.

• Generous contact information and availability. Your clients don’t want to go digging for your contact information, so make your phone number, street address and email highly visible on your main webpage. Incorporate good customer service protocol. Answer emails promptly and make sure your live chat rooms are staffed.

• User reviews. These are one of the most powerful ways to increase trust and conversion rate. Use positive feedback and (PAY ATTENTION) include negative reviews too. Although we are not fond of them, they lend credibility. Not everyone is happy all the time! That’s reality. If potential users of your product are visible, your lead will see that others value your unique product or service and care enough to comment about it.

• FAQ. A question-and-answer section is quite valuable. It builds trust and rapport, because customers see that others have the same questions they do and that these issues are being addressed. Take a look at how I handled this by going to: www.ezbusinessgrowth.com/conversation-with-yvette/undefined. This particular format might not work for your market, but in this example I show you how you can go beyond answering basic questions in the traditional way.

• Credible copywriting. Use caution. Monitor your hype level. Make sure your grammar is correct and that the level of adjectives and adverbs you use is appropriate for your market. If you go overboard, you will break their trust.

This article will not have any power unless you integrate the great ideas I have shared. Make a promise to yourself and your business to integrate at least one of these bonds of trust strategies into your business in the next 30 days. If you make more than one of these changes, you’ll see your conversion rates increase even faster.

If you like to know of more ways to easily and quickly increase your website conversion rates visit www.ezbusinessgrowth.comundefined

Yvette is an execution-oriented business coach. She is known for being an out-of-the-box thinker, doer, high achiever and she combines a unique blend of innovative, no-fluff strategies that really work.

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