Free Seminars Teach Marketers How to Improve Web Site ROI With Dynamically Driven

Free Seminars Teach Marketers How to Improve Web Site ROI With Dynamically
Driven, User-Centric, Persuasive Content

WOBURN, Mass., Sept. 15, 2009 (GLOBE NEWSWIRE) -- Bridgeline Software, Inc.
(Nasdaq:BLSW),a developer of SaaS-based web application management software and
award-winning interactive business technology solutions, is offering a series of
free breakfast seminars that show marketers how they can ascertain visitor
intent, drive behavior, and improve traffic and conversion rates by integrating
analytics software with their website's content management system (CMS).

"Understanding your website users and how to drive their behavior is a
fundamental step to the success of your online marketing initiatives," says
Becki Dilworth, Director of Interface Design at Bridgeline and one of the
seminar presenters. These complimentary 1-hour presentations will take place in
Boston on 9/22/09; Atlanta on 9/23/09; Cleveland on 10/6/09; Washington DC on
10/7/09; and Chicago on 10/8/09.

During the free breakfast seminar "Steer Intent. Drive Behavior. Improve
Traffic." attendees will learn how directly integrating analytics with a CMS can
dynamically drive persuasive content to users based on visitor behavior. An
integrated analytics package results in a common data set with the CMS and other
web applications. Data communication between the website and analytics software
takes place in real time, giving web marketers the capability to react to user
behavior and dynamically serve content that their visitors would expect to see,
are looking for, and will most likely convert.

Topics to be covered during the morning seminar session include:

 -- How to leverage
web analytics
to drive more relevant content
    to visitors based on their needs and interests.
 -- How to optimize web content to generate more targeted site
    traffic and higher online conversion rates.
 -- How to understand user intent and build user profiles
    automatically in real time based on user behavior.
 -- How to develop strategies to maximize your web site revenues
    and ROI.
 -- What techniques to use to increase the effectiveness of
    search engine optimization initiatives.
"With truly integrated analytics, the analytics package can automatically assign
user profiles to website visitors based on their activity," explains Brett
Zucker, Chief Technology Officer at Bridgeline Software and also a presenter at
the seminar. "A user on a financial services website who interacts with
particular content on retirement plans can be automatically assigned to a user
profile of 'planning for retirement'. When that user clicks into a financial
calculator section, for example, he could be served links that more prominently
feature financial calculators that pertain to retirement scenarios so that the
content is more relevant and engaging."

Attendance at the breakfast seminar "Steer Intent, Drive Behavior, Improve
Traffic" is free, but seating is limited, so reserving a seat in advance is
required. To register for any session, call Bridgeline Software at 800-603-9936
or register online at:  http://www.bridgelinesw.com/resource_center/seminars.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and
award-winning interactive business technology solutions that help organizations
optimize business processes. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and eMarketing
capabilities - enabling business users to swiftly enhance and optimize the value
of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold
Certified development teams, Bridgeline Software helps customers to
cost-effectively maximize the value of their rapidly changing web applications.
Bridgeline Software's teams of developers specialize in web application
development, usability engineering, SharePoint development, rich media
development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore,
India. Bridgeline Software currently has over 600 customers ranging from middle
market organizations to divisions within Fortune 1,000 companies that include:
Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life,
PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National
Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National
Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia
Lottery. To learn more about Bridgeline Software, please visit
www.bridgelinesw.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or
characterizations of historical fact, are forward-looking statements. These
forward-looking statements are based on our current expectations, estimates and
projections about our industry, management's beliefs, and certain assumptions
made by us, all of which are subject to change. Forward-looking statements can
often be identified by words such as "anticipates," "expects," "intends,"
"plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should,"
"would," "could," "potential," "continue," "ongoing," similar expressions, and
variations or negatives of these words. These forward-looking statements are not
guarantees of future results and are subject to risks, uncertainties and
assumptions including the risks described in our filings with the Securities and
Exchange Commission that could cause our actual results to differ materially and
adversely from those expressed in any forward-looking statement. We expressly
disclaim any obligation to update any forward-looking statement.

Microsoft Releases New Key SEO Features of Bing

by Peters Williams
Posted on August 10, 2009
Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft's own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

Webmaster's center

Bing's primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time.

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent? For example: if you search for [baby monitor], the search results may offer you options, such as "shopping", "reviews", "ratings", and "videos", splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called "Best match." Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell's, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a "Best Match".

Bing Hover Links preview

One of the cool features Bing has to offer is "Bing Hover links". Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.

Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. In an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

Instant answers queries

Recently upgraded, Bing's "Instant answers" feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and wait to be impressed by the result!

Local listing center
Businesses should take advantage of the opportunity to list their company with Bing's newest addition, the Local Listings Center
Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query. Furthermore, the more information is available, the more people adapt the way they search and surf the Internet. Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated. Microsoft's goal is to improve searcher satisfaction by delivering faster, more accurate and complete results. It is a tough objective that, perhaps, is closer in reach than you think.

Visit Shout SEO to find out more.

Shout SEO is a premium SEO Services business based in Melbourne. Shout SEO will help increase your traffic and sales through achieving top rankings on the major search engines. Visit Shout SEO to find out more.

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How To Takeover The First Page Of Google

by David Michael Wood
Posted on September 7, 2009
Instead of giving you a cheap 'I'm the guru' explanation, I want to actually SHOW you how I rank in Google, by getting one of my brand new videos to pop up in the first few results for a competitive search term.

What I'm actually going to do is get the video "Efusjon Review" to be listed in the top few results in Google over the next few days to a week. By the way, that phrase is being competed for by a million people right now, so it won't be the easiest result in the universe - also, the video isn't really an Efusjon Review, it's actually a commercial for my website. I know, I know, I'm brilliant.

Here's the general principle of how this works:

To make a bunch of Google nonsense calculations easy to understand, Google looks at two key areas when ranking a page. They ask 'how popular is this page?' And they also ask 'how relevant to the search term is this page?' Search relevancy is simply measured by some complex indexing formulas where Google looks at the actual written content on a website. Google search bots have no ability to spider videos, so they simply trust what's in the video description and index the content according to that info.

Popularity is easier to comprehend, and Google ranks how popular your website is by the following criteria:

1. How many external websites are linked to this piece of content? (i.e. the video, article, site, etc that you want listed on the top of Google)

2. How high do the pages rank that actually link to the content?

3. How much search engine authority does the website with the promoted content have?

Make sense?

So, now that my Efusjon Review is up on YouTube and has been spidered by Google, what I'm going to do is follow a 3 step process:

1. First I'm going to broadcast my video to 10 or so different video sites using a free service called TubeMogul (Google it for details), and I'm going to point the link from the videos back to my original video on YouTube.

2. The second step is to broadcast this article all over the internet through specific article directories using a piece of software I recommend in my blog. (See my 'David Recommends' on my blog for more details).

3. I'm going to use a social bookmarking service called OnlyWire to post social bookmarks back to my video, my blog post, and a couple of my articles. OnlyWire is free to use. Google 'OnlyWire' for more information.

After I'm done, I'll have accomplished one thing - I'll have more links to my video than any other YouTube video on a similar subject. Google will perceive these links as votes of popularity, and within a week my video will be in the top 3 spots in the Google search engines for the phrase 'Efusjon Review'.
Brilliant, I know…
This information is valuable enough to charge for, but you can do us both a simple favor by bookmarking this content with the OnlyWire button on my blog entry to help share this information across different social networks you're apart of, that way we can help your friends rank in the search engines, too. I hope you enjoyed this information, and that it helps you dominate your niche in the search engines.

Remember, it's not what you do today, but what you do consistently for the next six months that will determine how popular your site becomes. Just imagine, if you learn to rank for ONE key phrase per day in Google, in a year your site could easily be ranking for several hundred niche phrases, and you could be getting thousands of visitors per day - would that help your business out?

David Wood is a master at Dominating Google for whatever he wants. If you want to see the video that this experiment is based on, visit his An Efusjon Review now.

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How Tobe Number one in Google 2

This is one of the best and easiest methods of getting traffic and links, yet it is also the one that is most often done wrong. All too many blogs for ecommerce sites are nothing more than "product posts."

So, let me say emphatically that:

People don't care about you, your cat, or your products!

That may sound harsh, but it's true, they don't. What your potential customers will care about is their problems, wants, and desires. Therefore, your posts should play to the customer but target the niche to which you market.

Blogs should contain articles that will be of help and interest to your target market. They should contain links to interesting news stories or bits of information. In other words, your blog should be a valuable resource to your target market independent of what you sell. Additionally, you should post to your blog every day (and twice a day is better).

Once you're doing that, you need to make sure that your blog is also "pinging" pingoat.com and that each article on your blog can be submitted to Digg, Reddit, and/or Del.icio.us.

The reason for this is simple. Those services will help to get your blog articles read, and therefore improve the number of links to your site. Pinging your blog will help to get it indexed by the major search engines that much quicker.

However, if you really want to rank well (and particularly rank well quickly), blogging isn't enough. You need to go to the next step and embrace Web 2.0.

But just trying to dive right in to social network marketing is likely to be a waste of time unless you already are heavily involved and active in one of the big services.

You see, before just trying to submit something to one of the social networks, it helps to know what works.

Sittin' in Front of the 'Tube

My favorite traffic and link generating service on this front is YouTube. Now, just submitting funny home videos may result in you getting your videos looked at, but it may not result in your site getting any traffic, let alone any links, so let's talk about a strategy that does both.

First, I'm not a big fan of trying to put together my own videos as a general rule. Instead, I want other people to do it for me. This is largely because creating a truly viral video requires an odd imagination and more than a little skill ... so I leave it to them (time being money and all that).

So what I do is create a contest around the "best," "funniest," "sexiest," or whatever I'm going for with the market. Videos are posted to YouTube, but you have to visit a location on my site to vote for it (and I have the software for this which I'll give you free; see my site for details). The video with the most votes wins. I usually give the winner a few hundred dollars -- enough to make it interesting but small enough that I'm not breaking my own bank in the process.

Of course the page where the voting occurs also contains some "ads" for my main site.

What's happening with this technique is more than you might think. You're turning your company into the "cool" site that is playing with web 2.0. Links will come if for no reason than because the folks that submitted videos will want others to vote for their video.

And you're tapping into the power of viral videos without ever needing to know how to create one yourself ... how great is that?!

Now, if you stopped there, you just might make it. However, you really should go one step farther.

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How Tobe Number one in Google 1

This article started as a challenge. I have a membership site with an enormous amount of information on SEO, traffic generation, sales conversions, and so on. A friend of mine however made a bet. He bet me that I couldn't show the steps to ranking well in Google in 45 days or less, and do it in less than 2,000 words. Now ordinarily I'm not really the betting kind, but let's just say he made the bet interesting.

Before I go into the actual techniques to getting a #1 listing in Google in 45 days or less, let me say something that should be obvious: "It isn't easy." Also, please keep in mind that this is not a scientific dissertation on the subject meant to cover all angles of the subject.

Don't think that getting a #1 spot that fast is something you can do working on it only five minutes a day. You can't, not anymore. There's simply too much competition and EVERYONE is trying to rank well.

However, the rewards for getting to the #1 spot on Google are enormous, as I am sure you are aware.

With the preliminaries out of the way, there is an important thing to know about Google; it's that Google is very "link centric." In other words, ranking well is determined largely by who is linking to you and who you are linking to. There are other factors which we'll get into later, but that is the bulk of it.

Therefore, if you want to rank well, your site has to be "link worthy." Or better put, your site should have reasons why someone would want to link to you (and if you have a plain ecommerce site we'll get to how you do this).

You see, unless you want to spend a small fortune buying links (which largely don't work), the only way to get them, and therefore the only way to rank well, is to have something on your site worth linking to. This of course brings us to:

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